Assim-Ita

Designing systems that include, support, and scale.

Product designer based in Lagos, building Nara— a high-touch travel concierge for corporate teams across Africa.

Currently at Paystack where I lead our Systems Design practice—owning the internal design system (Pax) and driving our inclusive design strategy. I also built the MVP for Connect (platform payments) and redesigned onboarding flows, boosting conversion by 32%.

Previously at Toptal and Wiicreate working across enterprise tools and internal systems.

Also into film, photography and cooking for people I love.

@daraassimita / hi@daraassimita.com

Shipment assignment screen with shipment details and progress for TUNE by KBX
Nara trip overview showing an upcoming Abuja flight with departure and arrival details
Mogobomya event listing page for Eat Drink Festival with date, venue, and RSVP options
Paystack merchant app onboarding screen prompting to activate business with verification steps

Recent work

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